JET

CRAFTING COPY GUIDELINES FOR CONSISTENT, BRAND-APPROPRIATE UX/UI COPY ACROSS PLATFORMS

As a consulting UX/UI Copywriter, I worked with the Digital Customer Experience team to audit the existing web and mobile copy and conduct internal stakeholder interviews. I created an internal brand style guide for implementation of consistent, brand-appropriate voice & tone, grammar, punctuation, and microcopy across all digital platforms.

My work can be viewed here. (Password required.) 

Tracey John