DIRECTV

MAKING IT EASIER FOR CUSTOMERS TO PAY THEIR BILL, FIND A MOVIE TO WATCH, AND STREAM LIVE TV

As the Senior UX/UI Copywriter in DIRECTV's product development group, I wrote UX and UI copy for customer-facing websites, apps, and digital products, including acquisition and retention, streaming services, bill pay, equipment services, and FAQs. I ensured that all copy followed brand voice guidelines, global styles, and best practices. I conducted competitive research and led user testing interviews. I created style guides and documentation for new and existing products. I also spearheaded initiatives to improve copy asset delivery between departments.

Tracey John