Studio Lead, Narrative Design / Senior Narrative Designer @ KING
Stockholm, Sweden / Mar 2018 - Present
Narrative Design lead for King’s Stockholm studio, overseeing the narrative design and story elements for the “Candy Crush Saga” franchise and other titles.
Editorial Designer, UX (Contract) @ BANK OF AMERICA
New York, NY / Jun 2017 - Jan 2018
Content lead for Erica, the bank’s AI-powered virtual assistant. Write dialogue and copy for voice and text user interfaces, enabling customers to perform tasks and receive financial insights. Work closely with product owners and designers to determine complex logic, conditions, and branching user flows. Maintain voice & style guide.
Freelance Narrative Designer, UX/UI Writer & Copywriter
New York, NY / Aug 2016 - Jan 2018
Work with clients to write brand voice and tone, interface copy, and overarching narrative for websites, apps, and games. Collaborate closely with UX, design, and development teams to create style guides, map out user flows, define narrative themes, execute copy, and conduct user testing.
Advisory Board Member @ XRDC
San Francisco, CA / Jun 2016 – Present
Act as advisory board member for XRDC, the premier conference for augmented, virtual, and mixed reality innovators, focusing on use cases for immersive experiences across industries including games, entertainment, healthcare, education, training, industrial design, brand experience, and more.
Adjunct Instructor @ GENERAL ASSEMBLY
New York, NY / Jun 2016 - Oct 2016
Designed curriculum and taught “Copywriting Strategies for Better UX,” a class about the best practices of writing copy and brand voice for digital interfaces.
Associate Creative Director @ HAVAS HEALTH
New York, NY / Feb 2016 - Aug 2016
Copy Supervisor @ CLINE, DAVIS & MANN
New York, NY / Jan 2015 -Feb 2016
Managed creative team as digital lead for pitches and executions of websites, mobile apps, games, AR, and story-driven VR experiences for healthcare and pharmaceutical clients. Oversaw UX architects, visual designers, and developers from concept to execution. Created user flows and storyboards; wrote VO scripts and UI copy.
UX/UI Writer + Consultant @ JET.com
Hoboken, NJ / Jun 2015 - Aug 2015
Worked with the Digital Customer Experience team to audit the existing web and mobile copy. Created an internal brand style guide for implementation of consistent, brand-appropriate voice & tone and microcopy across platforms.
Senior UX/UI Writer (Contract) @ DIRECTV
New York, NY / May 2014 - Dec 2014
Wrote UX and UI copy for websites, apps, and digital products, including acquisition and retention, streaming services, bill pay, equipment services, and FAQs. Ensured copy followed brand voice guidelines, global styles, and best practices. Conducted competitive research and led user testing interviews.
Narrative Designer @ GAMELOFT
New York, NY / Jan 2012 - April 2014
Collaborated closely with game designers to create stories and write tutorials, premises, quests, user interface copy, and voice-over scripts for 20+ iOS/Android games. Managed content with licensors such as Disney, Pixar, Hasbro, and 20th Century Fox. Identified and troubleshot narrative issues with creative solutions.
(For more work experience, see my LinkedIn profile.)
NEW YORK UNIVERSITY
B.S., Communications, Magna cum laude
COOPER PROFESSIONAL EDUCATION, New York, NY
User Experience Design / 2017
GENERAL ASSEMBLY, New York, NY
User Experience Design Bootcamp / 2014
Data-Driven Content Strategy / 2014
Evaluating Homepage Design (UX Research) / 2014
Introduction to Google Analytics / 2014
Agile, Scrum, User Research, Content Strategy
Sketch, Axure, Photoshop, InDesign, Omnigraffle, Keynote, Invision, Proto.io, Jira, Google Docs, Slack, Confluence, Basic HTML/CSS