Curating daily content and keeping an eye on KPIs to maximize clicks.
PROJECT MTV.com Homepage
ROLE Content Strategist & Senior Copywriter
I managed the content strategy for the MTV.com homepage, meeting daily with content producers to plan the daily editorial calendar, and curate/schedule hourly promos based on KPIs and news trends. I defined a new style guide to establish a global brand voice & tone, and wrote headlines and calls to action with strict character counts to procure clicks from MTV's tween audience.