Tracey John
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MTV.com

Curating daily content and keeping an eye on KPIs to maximize clicks.

PROJECT MTV.com Homepage 

ROLE Content Strategist & Senior Copywriter

I managed the content strategy for the MTV.com homepage, meeting daily with content producers to plan the daily editorial calendar, and curate/schedule hourly promos based on KPIs and news trends. I defined a new style guide to establish a global brand voice & tone, and wrote headlines and calls to action with strict character counts to procure clicks from MTV's tween audience.