INTERACTIVE TIMELINE INSTALLATION for the AMERICAN HEART ASSOCIATION (Microsoft Kinect)

CHALLENGE
Every year, the American Heart Association hosts a charity ball for 800 attendees who consist of the nation's top cardiologists, neurologists, and philanthropists. This year's theme for the Heart & Stroke Ball was to celebrate the 100-year anniversary of the NYC American Heart Association. We were tasked with creating an installation for the cocktail hour that provided entertainment and historical information.

INSIGHT
Let's be real: People attending a black-tie gala don't want to do much besides eat, drink, and talk. We had to design something that conveyed the historical information while being entertaining and easy-to-use--especially for people wearing tuxedos and ball gowns.

SOLUTION
My art partner and I worked with our internal technology team to create an interactive timeline that highlighted important events in the organization's history, which was projected onto a 8x16-foot screen. We placed two Microsoft Kinect sensors at each end, so users simply had to stand in front of each decade to reveal unique information and animations. (And they could even do it with a drink in their hand.)