I'm an adjunct instructor for NYC's General Assembly, an education company that offers curriculum for in-demand skills across design, business, technology, and data.
I'm currently teaching "Copywriting Strategies for Better UX."
Class Description: When designing for web and mobile platforms, the copy matters. Whether it’s in a form field, a check-out flow, or a call to action, copy can make or break the user's experience with a product or brand. When we engage customers through digital experiences for entertainment or e-commerce, it is imperative to consider the copy within the context of the medium, user flow, visual design, and overarching brand narrative. In this class, students will learn best practices, tips, and tools for writing the best copy or microcopy possible.