Tracey John

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GENERAL ASSEMBLY

Teaching students how to improve and enhance the user experience with well-crafted copy.

 

ROLE Adjunct Instructor

CLASS Copywriting Strategies for Better UX

FORMAT 90-minute Lecture, 30-minute Q&A

I was an Adjunct Instructor for General Assembly, an education community that offers curriculum for in-demand skills across design, business, technology, and data.

I pitched, designed, and taught "Copywriting Strategies for Better UX," where students learned best practices for composing copy and expressing brand voice for digital products. My slides, without my commentary, are below.