CANDY CRUSH FRIENDS SAGA
Giving character(s) to the world’s most successful mobile game franchise.
ROLE Narrative Designer/Writer
Six years later after the original game, the latest title in the popular Candy Crush Saga franchise brings its colorful, candy-fied characters to life.
THE CHALLENGE: BRINGING THE CANDY CHARACTERS TO LIFE
Following the success of the original game “Candy Crush Saga,” and its sister titles “Candy Crush Soda Saga” and “Candy Crush Jelly Saga,” we wanted to create a game that players know and love, but also find a way to differentiate it in the franchise portfolio. One major opportunity was to address the lack of character recognition among players (despite the previous three titles) by giving some narrative color to the characters.
Since players tend not to read in “Candy’ titles