Tracey John

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CANDY CRUSH FRIENDS SAGA 

Giving character(s) to the world’s most successful mobile game franchise.

PLATFORM Mobile

PUBLISHER/DEVELOPER King

ROLE Narrative Designer/Writer

Six years later after the original game, the latest title in the popular Candy Crush Saga franchise brings its colorful, candy-fied characters to life.

THE CHALLENGE: BRINGING THE CANDY CHARACTERS TO LIFE

Following the success of the original game “Candy Crush Saga,” and its sister titles “Candy Crush Soda Saga” and “Candy Crush Jelly Saga,” we wanted to create a game that players know and love, but also find a way to differentiate it in the franchise portfolio. One major opportunity was to address the lack of character recognition among players (despite the previous three titles) by giving some narrative color to the characters.

Since players tend not to read in “Candy’ titles

RESULTS: FINDING & OPTIMIZING NARRATIVE OPPORTUNITIES