C.V.

Studio Lead, Narrative Design @ KING

Stockholm, Sweden / Mar 2018 - Present

Narrative Design lead for King’s flagship studio, overseeing the narrative design team andworking on the “Candy Crush Saga” franchise, "Call of Duty" mobile, and other titles.

Editorial Designer, UX (Contract) @ BANK OF AMERICA

New York, NY / Jun 2017 - Jan 2018

Content lead for Erica, the bank’s AI-powered virtual assistant. Wrote dialogue and copy for voice and text user interfaces, enabling customers to perform tasks and receive financial insights. Worked closely with product owners, developers, and designers to determine complex logic, conditions, and branching user flows. Maintained voice & style guide.

Freelance Content Strategist, UX/UI Writer & Narrative Designer

New York, NY / Aug 2016 - Jan 2018

Worked with clients to write brand voice and tone, interface copy, and overarching narrative for websites, apps, and games. Collaborated closely with UX, design, and development teams to create style guides, map out user flows, define narrative themes, execute copy, and conduct user testing.

Advisory Board Member @ XRDC

San Francisco, CA / Jun 2016 – Nov 2018

Review submissions, secure content, and mentor presenters for GDC’s standalone AR & VR conference, covering games, entertainment, enterprise training, healthcare, medical, automotive, and more.

Adjunct Instructor @ GENERAL ASSEMBLY

New York, NY / Jun 2016 - Oct 2016

Designed curriculum and taught “Copywriting Strategies for Better UX,” a class about the best practices of writing copy and brand voice for digital interfaces.

Associate Creative Director @ HAVAS HEALTH

New York, NY / Feb 2016 - Aug 2016

Copy Supervisor @ CLINE, DAVIS & MANN

New York, NY / Jan 2015 -Feb 2016

Managed creative team as digital lead for development of websites, mobile apps, games, AR, and story-driven VR experiences for healthcare and pharmaceutical clients. Oversaw UX architects, visual designers, and developers from conception to execution. Created user flows and storyboards; wrote VO scripts and UI copy.

UX/UI Writer + Consultant @ JET.com

Hoboken, NJ / Jun 2015 - Aug 2015

Worked with the Digital Customer Experience team to audit the existing web and mobile copy. Created an internal brand style guide for implementation of consistent, brand-appropriate voice & tone and microcopy across platforms.

Senior UX/UI Writer (Contract) @ DIRECTV

New York, NY / May 2014 - Dec 2014

Wrote UX and UI copy for websites, apps, and digital products, including acquisition and retention, streaming services, bill pay, equipment services, and FAQs. Ensured copy followed brand voice guidelines, global styles, and best practices. Conducted competitive research and led user testing interviews.

Narrative Designer @ GAMELOFT

New York, NY / Jan 2012 - April 2014

Collaborated closely with game designers to create stories and write premises, quests, tutorials, user interface copy, dialogue, and scripts for 20+ mobile games. Managed content with licensors such as Disney, Pixar, Hasbro, and 20th Century Fox. Identified and troubleshot narrative issues with creative solutions. Supervised and mentored junior narrative designers.