BLOOD DONATION MICROSITE featuring CRISTIANO RONALDO

In partnership with BBDO HealthWork, my art partner and I designed a microsite hosting Abbott’s "Be The 1" global blood donation campaign. The objective was to highlight famous football player Cristiano Ronaldo, a frequent blood donor, to encourage young people to donate. We added a social media component that published blood donation pledges to users' social platforms, helping to spread awareness and the need for worldwide blood donation.