Although a writer by trade, Tracey strongly believes in the principles of user experience design, user interface design, UX research, human-computer interaction, iterative design processes, and content strategy as part of her daily work, no matter what the project.

Whether she’s devising a tutorial for a mobile game, A/B-testing the form field copy for how to pay a bill online, writing dialogue for a virtual assistant, or crafting an immersive story for virtual reality, you can bet she is looking at how she can make the narrative better for the audience and for the brand.

Her professional experience in the digital landscape includes reporting about games and tech for Wired, TIME, News Corp., Forbes, Time Out New York, among others; writing creative stories for more than 20 mobile games, including "Cars" and "My Little Pony"; composing brand voice and UX/UI copy for DIRECTV, MTV, and Jet; and creating gaming and VR/AR experiences at advertising agencies such as Havas and Cline, Davis & Mann.

Most recently, she taught “Copywriting Strategies for Better UX” at General Assembly and is currently an advisory board member for the annual Virtual Reality Developers Conference.

When Tracey’s not doing all that other stuff, she’s using her sewing machine, hanging out with her identical twin sister, and continuing her quest to find the world’s greatest taco.


*Tracey can never decide whether to use first- or third-person when writing about herself and has ultimately determined that both are equally awkward.