Although a writer by trade, Tracey strongly believes in the principles of game design, content strategy, and user experience as part of her daily work, no matter what the project.

Whether she’s devising a tutorial for a mobile game, writing dialogue for a virtual assistant, crafting an immersive story for virtual reality, or A/B-testing the copy for a CTA button, you can bet she is looking at how she can make the experience better for the audience and for the product.

Her professional work in the digital landscape includes writing stories, dialogue, and quests for more than 20 mobile games, including "Cars" and "My Little Pony"; reporting about games and tech for Wired, TIME, News Corp., Forbes, Time Out New York, among others; devising content strategy, brand voice, and UX/UI copy for DIRECTV, MTV, and Jet's websites and mobile applications; and designing gaming and VR/AR experiences for the healthcare industry at advertising agencies such as Havas and Cline, Davis & Mann.

Most recently, she taught “Copywriting Strategies for Better UX” at General Assembly and was an advisory board member for the annual Virtual Reality Developers Conference. She is currently working on designing the voice user interface for Erica, Bank of America's first AI-powered virtual assistant/chatbot. 

When Tracey’s not doing all that other stuff, she’s sewing and knitting, hanging out with her identical twin sister, and eating tacos.


*Tracey can never decide whether to use first- or third-person when writing about herself and has ultimately determined that both are equally awkward.