BELAY (FOOD ALLERGY APP)
CLIENT Above the Fold
AGENCY Doberman Design NYC
PROJECT Belay, a Kids' Food Allergy Management App for Parents
ROLE UX Writer & Content Strategist
Working with Doberman Design, Above the Fold wanted to create an app that would help parents and caregivers manage their children's food allergies.
CHALLENGE: BE BOTH SERIOUS AND FRIENDLY
USER RESEARCH: PARENTS KNOW BEST