TRACEY JOHN

BELAY (FOOD ALLERGY APP)

CLIENT Above the Fold

AGENCY Doberman Design NYC

PROJECT Belay, a Kids' Food Allergy Management App for Parents

ROLE UX Writer & Content Strategist

Working with Doberman Design, Above the Fold wanted to create an app that would help parents and caregivers manage their children's food allergies.

CHALLENGE: BE BOTH SERIOUS AND FRIENDLY

 

USER RESEARCH: PARENTS KNOW BEST

PROCESS: CLIENT