Tracey John

Bank-of-America-symbol.jpg

“ERICA” VIRTUAL FINANCIAL ASSISTANT

Giving a human voice to Bank of America’s groundbreaking financial chatbot.

PROJECT Erica

ROLE Content Lead & Senior UX Editorial Designer

“Erica” is Bank of America’s is AI-driven virtual financial assistant, combining the latest technology in artificial intelligence, predictive analytics, and natural language to the company’s 25 million mobile clients.

 

CHALLENGE: FINANCIAL JARGON